Ethical fashion is expensive. Boom! OK, let’s calibrate that a little bit: newly bought ethical fashion tends to be more expensive than the ridiculously underpriced fast fashion + there are distortions at both ends of the spectrum. On the low side, depending on geography, local artisans might be able to make things for you even cheaper, as you won’t pay the overheads of running a big international conglomerate. On the high end, while couture fashion is mostly Europe-centered and artisan-made stuff (you know that if you follow Emma Watson’s phenomenal success at bringing awareness to ethical fashion via red carpet) that occupies a very slight fraction of the market, the following steps down the fashion ladder (high- and very-high-end prêt-à-porter) tend to care more about brand names and “trends” (whatever that is) than supply chains and labor conditions.
Ethical fashion at the moment is a marginal market where brand-names matter less, yet certainly has its own stars and starlets. And prices. In a world where a beautiful LBD easily costs over 200$ and a discounted winter coat goes over 300$, a suggestion that everybody should pledge to ethical fashion seems very elitist. Ethical fashion activists can run their moth dry about the distorted garment market, investment pieces, buying better and cost-per-wear (me on that, Hannah Theisen from Life + Style + Justice on that), but that doesn’t change the value of a euro.
Apart from just enumerating my wardrobe strategies, I’ve decided to disclose numbers. I have spreadsheets, you know. We are 6 full months into 2017, so I have these data and all the 2016 spending on clothing myself to compare and analyze. Ta-dah! All prices are in euros, the inflation hasn’t been serious, so the values are comparable:
First of all: A lot of money thrown at garments! 2017 is being expensive. I console myself with the clear usefulness of the items and the 2015 data. I don’t have a precise list of what exactly I bought in 2015, but I have the totals: 337.03€ in January-June and 268.13€ in July-December. Apparently, I’ve been in a similar spending situation before…
I won’t do an exhaustive run through all the purchases but here are my thoughts on the overall pattern and several caveats on how my wardrobe is very privileged:
Observation 1: I comply with my ideal consumption pattern. Going with my ladder of preference, I’m actively using up and obtaining pre-loved items for free. This implies that the purchases – when made – are well researched, ethical (there are still some material and supply chain issues there, I know!) and rather pricey.
Observation 2: Things wear out. I did a great job in spacing my purchases and spending money on apparel every second month in 2016, but that just hasn’t been possible in 2017 (nor in 2015). My explanation is the life cycles of garments: I shred my sneakers mercilessly, tights break and underwear wears out. I’ll be able to confirm this hypothesis by the end of 2018.
Observation 3: I don’t buy second-hand, it usually comes for free. I have two major sources: my mom and swaps. That’s why I’ve made only two second-hand purchases in last 18 months!
Observation 4: I need better underwear (bras! have you ever seen an ethical sturdy underwire bra instead of all those whimsical bralettes?) and, especially, hosiery sources. I’m fine with their “made in” tags, but materials and supply chains are rather dubious. Will look into it!
Caveat 1: My repair costs are externalized. There should be around 100€ per year in repair costs that so far my mom has been covering. Our seamstress is in Riga, we usually go together, the whole money relationship is a bit weird when I’m in Riga. I’m thinking about this… + there is the occasional gift from her!
Caveat 2: My hand-me-downs are exceptional! They come from my mom and swaps, and they come in heaps! I have been very picky lately, overcoming the scarcity mindset and planning what to look for… I buy all the auxiliaries – underwear, hosiery, footwear, weather gear – but the last serious one seems to have been the ¡No pasarán! tshirt from Red Federica Montseny crowdfunding… in 2015.
What will July-December bring? Hopefully, less expenses in this segment of my spending. But also SiiL knickers and – finally! – a pair of vegan Birkenstocks if the gods of stocks/sizes will stand by me (after 3 years of intensive wear, the Crocs sandals broke down beyond repair). I’ll tell you in December.