Educational afternoon: The True Cost and Upcycling Barcelona

Despite some challenges – the Catalan procés has monopolized the attention of many people in Barcelona and people seem to enjoy clothes’ swaps more than brainwashing sessions, even if vegan quiches are provided – we had our screening of The True Cost + an additional perspective on the current fashion revolution from Virginia Rondeel, fashion designer dedicated to upcycling and co-founder of Upcycling Barcelona.

Our beloved audience.

Quiches designed to lure in the unsuspecting.

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The True Cost presents itself as “a groundbreaking documentary film that pulls back the curtain on the untold story and asks us to consider, who really pays the price for our clothing?” However, unless you have spent last 15-20 years naked in a hippy/Amish community, you should have at least a foggy idea that garment making is not a local seamstress business anymore and that somehow you can now get garments for ridiculous prices. The True Cost is a well made piece of consciousness-rising that packs into 92 minutes all the basics of what’s wrong with fast fashion. It is well paced and emotionally charged, taking the viewer on a guilt trip across the universe. The perfect choice to start – or restart – the conversation on garment industry and alternatives to fast fashion. And it leaves you willing to take some action, so…

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To give a more local human touch to the story, Virginia from Upcycling Barcelona took the floor after the movie and talked about her way of slowing down fashion here in Barcelona: creating garments from post-consumer shirts and curating a space for other upcycling designers and wannabe upcyclers. In their shop you can find selected second-hand garments and pieces made of tablecloths, inner tubes of bicycle tires,  industry samples, etc. even upcycled bridal gowns + sewing courses for those wishing to take back the power to fix and modify our clothing.

Virginia is also one of the founders of l’Associació de moda sostenible de Barcelona and involved with the Fashion Revolution activities in Barcelona. Here you have a glimpse at the second-hand and upcycled neighborhood fashion show she organized in April, commemorating the Rana Plaza tragedy and reminding that other fashion is possible:

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Not to forget that our very legal screening was made possible by crowdfunding friendfunding. Thank you so much, Kristine, Marina, Jeanne, and Mery + our anonymous tip-jar donors! Unfortunately, their generosity wasn’t enough to fulfill my part of the promise and provide them with so many #fuckfastfashion stickers that they could cover all Cambridge, New York, Salamanca, and Barcelona respectively. I tried to compensate lack of glamour with lots of love, so I got out my magic markers and reimagined my friends as paper dolls… It will have to do this time.


Yes, these are not all. And, yes, I have to work on my scanning skills.

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In this little circle of at least partial converts last Saturday we defined one very important function of events where preaching to the choir is on the menu. It is a way to reaffirm ourselves as not crazy, not marginals, and not alone. And that is already a lot. Because, only if we find the resilience to keep cultivating our own little sustainable parcel, we have the basis to talk to those yet to be educated and convinced.

For the ground I’ve already covered about this topic of converting (your wardrobe) and convincing (others):

Baby steps: Detoxing a wardrobe takes time – on developing a personal strategies of procurement, being honest what sources work for what kind of garments for you; this step will permit you to prioritize your investments.

Persuasion or #fuckfastfashion, but gently – my answers to the most common (fake) arguments in favor of fast fashion. I start the post with a warning that anger and blaming do not help, be gentle.

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What have been the moments / movies / books / people that have quided you towards sustainable fashion? Do you remember the aha! moment? What reassurance in your fashion ethics do you turn to “when you’re weary, feeling small“?

Luīze

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