Starving little gray cells? I have just the treat for you:
This week has been very exciting over at The Fashion Law. They’ve been running a series of posts “dedicated to exploring the state of influencer marketing” and it’s oh-so-disgusting-but-breathtaking! Here: 1, 2, 3, 4, 5, 6, 7, 8.
And from new to old – Of aristocratic, blue blood and old money style tells you exactly that: why Prince Charles will always look the part and the Kardashians will never be classy… My favorite take-away, no surprises, is “old is good, old is better than new”.
And now a food-for-thought that annoyed me – and it’s not a write-up, but a happily finished crowdfunding – this stuff (in Spanish)! So this guy – a BA in marketing student – has just charmed the pants off all the Catalan media claiming that he is launching *the first* sustainable fashion app and people gave him 23k to do that. While there are several nice aspects to his dealings: (a) raising the issue in general, (b) moving the focus towards physical shops instead of (as per usual) ignoring the thousands of miles our ethical packages fly after being purchased, and (c) local production as the locus of being labeled “ethical”. However, these are the sources of my annoyance: (a) claiming that this will be “the first sustainable fashion app in Spain” would have been enough to make it true… but no! he had to consistently stick to “the first” (see Good On You for a counterfactual), (b) the whole endeavor ignores anything before the last assembling, no word about materials, supply chains, etc. (c) no reliance on international certification, instead it’s “we’ll check ourselves”, trust in the brands and “maybe we’ll make our own certification system”. Gosh! The only question left is if starting as if from 0 is true or feigned ignorance…
What annoys you the most in the ethical fashion sub-scene? The prices, the snobbery, or just how easily one can claim herself to be an expert? (I know, I know very well… my case exactly!) What kind of ethical fashion crowdfunding would you happily give your money to?