The time squeeze of sustainability attempts and blogging

I started this endeavor knowing that (1) I wouldn’t be blogging full time at least in the foreseeable future – even if I would magically go viral and start to monetize as crazy – because of the thesis; (2) overnight successes happen rarely, so I better count on not being to live off a blog; and (3) I’ve always enjoyed much more blogs whose authors live off something else, makes them much more relatable and, when it comes to sustainable lifestye blogs, make their suggestions more viable. So I set out to be a twice-a-week blogger (yeah, insane!) doing several calendar-mandate recurring posts (money series and wardrobe update series) *and* a weekly outfit recap. On my own. While doing a PhD and – although that came later – establishing a KonMari consultancy.

So this is a ‘I’m pissed off at my own unattainable standards’ post. You see, I don’t care knowing that my favorite food bloggers do only that: come up with recipes tweaking them repeatedly for my ease of use. I somehow don’t compare my life with theirs and if this week’s recipe doesn’t resonate with me, see you next week! I understand that creating the perfect oven falafel burger takes time, and don’t resent them having all the time in the world to do that.

I have an issue with sustainable lifestyle bloggers, though. When style bloggers show off beautiful lives of pretty garments and sponsored vacations on turquoise beaches, I don’t care. I’m only there for pretty pictures. But the base assumption of sustainability DIY and ‘do this easy switch / ditch this horrible pollutant’ blogs is that the advice given must be replicable, easily so. And here we get into trouble…

Well, I get into trouble because I take all of it seriously and easily add new projects to my ‘true urban ecologist’ check-list. My eco-sin list was only part of my ongoing battle with all those ‘I should really’. Big part if the problem, of course, is that – at least I – tend to incorporate this stuff in my identity. I feel so deliciously smug being the person who gets a CSA veggie box, the person with only second-hand clothing, the person with the most sustainable yoga mat in my yoga studio, the person with the most nutritious whole foods plant based homemade meal in my work canteen. Self righteousness feels amazing! So I go on organizing anticaptialist events with local biodynamic wine, double fermented fair trade tea kombucha that I made myself and the most nutritious vegan brownie. Boom!

(On those mentioned: we left the CSA cooperative in May, I left the yoga studio too, not everything is second-hand, and the whole foods part of our eating is not true – white pasta, among others, for the win!)

What constantly ruins all this smug-fest of satisfying little gestures is that the day has 24 hours and everything takes time. Of course I’d like to, off the top of my head:

Start composting

Go zero waste and plastic free

Truly research the few industrial cleaning / beauty products we have left instead of relying on certifications and what the bulk shop guy tells me

Get all the produce from CSA

Go fully organic

Make my own bread

Start sprouting

Be 100% vegan whole food plant based

Reduce my possessions even more

Reduce my spending and move towards FIRE (1, 2), at least a teeny tiny bit

Do daily yoga

Meditate

Do morning pages

Experiment more with cooking

Take better care of our kombucha

Never fly again

Make my own snacks and sweets

Make my own plant milks

Make my own nut butter

Make my own ice cream

Learn to sew well

Cut my own hair

Look into natural dyes

Organize more events

Learn more…

You see where this is going, right? I’m already exhausted after just putting that list together. I want to do everything that’s cool on the Internets, I want to be good at it, and I want it now. And these are not all my goals, of course! Throw in a couple more languages (Russian, Catalan), several other arts (more drawing, analogous photography), cultural capital (literature, cinema), and you have my impossible life plan.

I know that my brain is doing that old trick of discounting all I’m already doing (nope, I won’t make a list of that, this is a different kind of post) and valuating all I’m not doing but I can’t really help it. Years of therapy around that Hamilton line is what expects me: “I will never be satisfied!” That’s the first part of my fit: frustration about not being able to do everything on the sustainability checklist. Knowing that even on the internets full of fringe lifestyle heroines I haven’t found anybody who would really do all of the above does not send a signal my brain can interpret adequately as “see, *nobody* can do it all”.

The second part is time spent blogging. Setting aside the whole question of if you went capsule wardrobe or zero waste and didn’t start a blog about it, did it really happened… I’ve realized that for me a post starts from 1000 words and often goes on for more (the body positivity post is the current record holder at 3180). I greatly enjoy inserting vaguely connected scholarly references and bits of song lyrics. The only post where the photos are not mine is the first one where they have to illustrate a point I cannot convey in any other way. (I have to admit that I despise – among so many other things and people, admittedly – content creators who use stock or other people’s IG photos. Yuck! Keep those in your Pinterest for inspiration, but do not make your visual identity out of those.) I love doing this, but it takes time. And the weekly outfit thing is stressing alright. And, of course, I’ve made a decision to stick to my initial concept of weekly outfit posts + the weekly substantial post, no summer vacations, no winter breaks, no PhD hiatuses. Thank you to all who worked so hard to instill all this self-imposed work ethic in me, great job, Grandpa and Grandma! On the other hand, this is a creative outlet after all, and I don’t really want to know what the counterfactual would feel like.

The aim of this post is not to announce that I’m shutting all this down or to just get yours ‘oh, poor thing!’, just to vent my frustration with – of course – my self-imposed rules. My blog effort mean that I take time off either the thesis, C, sleep, housework or leisure. And all these have suffered because of my blogging. The only silver lining I see to my time squeeze, falling behind on my posting schedule and ‘shoulding all over myself’ is an empathy that a full-time blogger cannot have. This experience brings me closer to normal people with more serious jobs and n other worries beside correct recycling and the most nutritional plant milk (it’s soy, btw).

Let me preach to you so maybe sth sticks to me as well! tl;dr: it’s OK to relax your sustainability standards to get through the day.

Here, have a spoonful of my climate pessimism! We are already all fucked and these little things are but feel good rituals of washing off the common guilt, taking an observer’s position to the havoc we as a species are wrecking and sigh ‘if only everybody would have said no to one more plastic bag’. Right now I’m unable to come up with a smart little bit of hopefulness, sorry. That stated above is my end of the day truth where the ultimate advice is not to have children and to get ready to witness a great deal more of misery. I re-watched George Carlin’s Jammin’ in New York recently and, curiously enough, I think he is ultimately right about the whole sustainability thing: “The planet is fine. The people are fucked.” I hope you all go zero waste and prove me wrong.

*

Yeah, I fluctuate inexplicably between the extremes of ‘all the little things matter’ and ‘it’s all already lost anyways’. It may be the heat wave (or, as scientists would call it, this extreme weather event) making life unpleasant all over Europe that’s making me more rant-inclined than usual. (I have had angry outbursts before, though. They are all neatly filed here.) Is there anything that’s eating you? Do you experience the sustainability time squeeze? And where do you stand on the climate pessimism to optimism gradient?

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Luīze

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