Stop browsing fast fashion, browse the internet instead

One of the most powerful tricks up fast fashion’s sleeve is the magic of browsing. If you have time to kill, here you have the carefully arranged – often with the help of up and coming artists – flagship stores and the “I’ll only take a look while I’m waiting”… Especially when it’s cold outside and the idea of a *new* big furry hat seems like a very good one!

So, following the steps of John and Yoko, I’m suggesting a bed-in against fast fashion and physical fashion browsing as a pass-time. Curl up under a blanket with your favorite device and browse the internet instead of badly made and fugly (for real, often the stuff these people sell really offend my aesthetic sensibilities) polyester garments. And for finders keepers and future reference, my not at all revolutionary suggestion is using Pinterest. Especially for hoarding visual inspiration it makes so much more sense than bookmarking stuff in your browser or any other link collector I’ve tried.

So these are my fashion-related uses of Pinterest (+ a wide array of other boards for feminist pins, interesting books and cute animals):

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Gathering my own #wiw pictures

An exercise in vanity and a better overview of the unending repetition in my wardrobe. It has been almost a year now of a weekly outfit post, and my fashion consistencies and inclinations are very clear at this point.

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Visual fashion inspiration for cold and warm weather

Not aspiring to replicate or “buy the outfit”, but when a photo calls my attention as fashion inspiration, to one of the following boards it goes, depending on the approximate (Mediterranean) season it would be appropriate for:

or

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A reality-check exercise of what you feel like wearing

I did this one last December picking out from my cold weather inspo board the looks that I would happily wear, taking account the current aesthetic cravings, weather and lifestyle. Comparing this with what I’ve been wearing both last and this cold seasons, you can see that my leaning towards knee-length patterned dresses or top + flared skirt combos, opaque tights and fun sneakers for winter hasn’t changed:

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Reasonable and ethical show board, because hobbit feet

Something in my heart that has been dealing with footwear struggles for many years has pushed me towards a small but robust shoe board. It is a merged have- and wish-list, and, as always with these exercises, my preferences are clear:

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A fashion-related link-depository

I bookmark in my browser only the links I have to deal with: upcoming Sunday brain-food, Wiki pages I want to read, etc. Reviewed links I want to keep go into a Pinterest board. The two fashion related I have are for news and for taking note of ethical brands. For brands I pin an item or two that both reflect the offer of the brand and that I find most appealing, so that a quick look through the board could tell me where to go for sports bras and where for wax print dresses.

and

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The caveats to all this are that:
(a) Pinterest is clearly for puritan aesthetics, so uploading naughty pictures may make you lose all you boards (repinning is safe, so do that) and the criteria are not really clear. If you want naked people and stuff, get a Tumblr, we all know that, right?
(b) once you are done with your reality-checked desires, real-life browsing might be needed, especially if you are looking for second-hand options (always better than virgin fibres!). So when you have a clear vision and an approximate (un)shopping list, get out of the bed and go visit your community swaps (or organize one) or second-hand dealers!

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Do you browse fashion stores out of boredom? How do you collect your fashion inspiration? And how do you organize your links?

Luīze

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