About

Well, hello there! I’m Luīze, and this blog reflects my life with a minimalist wardrobe.

I have loved dressing up since I remember myself. That + rather tomboyish behavior and post-materialistic values (yes, go figure!). Between ages of 4 and 16 I was planning to become a fashion designer. Right before the art school entrance exams in 2004 I decided not to even try. Instead I tipped my toes in journalism, NGO work and – quite deeply indeed – in sociology and Academia, all that while wearing a whimsical selection of bird headpieces, huge earrings and only flat shoes. My consistent creative output since 2008 has been my photo-diary you can find at iza.feels.it.

Since 2014 I’ve been pruning out my wardrobe aiming at maximizing comfy eccentricity and priming sustainability. At this point comfort and the origin of the item come first. Most of the things I wear are hand-me-downs, heirloom or purchased second hand. The few items I purchase new are carefully planned and researched.

After having read ravenously about other people’s capsule wardrobes, I’ve devised my own, even more demanding system (parts I and II) of making sure that only the optimal items stay in my closet. If that’s something you are interested in, welcome to my land of happy wardrobe spreadsheets where all the pieces are statement pieces!

The type of minimalism you will find here has more to do with numbers and less with a certain kind of aesthetics. There are few pieces in my wardrobe but most of them would qualify as statement pieces in other people’s books… I keep repeating that for me a solid outfit starts with mixing at least four patterns, and that’s only partly an exaggeration.

I believe that it is possible to do the wardrobe detox journey on your own and this is blog is full with tools that can help you. To make sue you feel like at home here, I suggest you follow this order:

1. For conceptual clarity read through The minimalist wardrobe masterpost: What do people do and why?

2. For advice on how to build a coherent wardrobe vision, go to Vision-building for your wardrobe.

3. For wardrobe editing strategies, here you have Constant gardener: Edit your wardrobe!

4. To calm down the overwhelm, go to Baby steps: Detoxing a wardrobe takes time.

Bonus A: My minimalist well-being routine.

Bonus B: Why we swap and how i.e. how to organize a clothes’ swap on your own.

However, if you’d like to work with me and have personalized guidance throughout the process, contact me and let’s talk about it: luize (a) feels.it

If you are here for the outfit photos and pattern-counting, under “what I wore” label you will find my weekly #ootd compilations. As you will see, not all days of the week get a photo (life happens!) but you can still get an idea of how much mixing, matching and repeating goes on in my seasonal capsules.

Have fun and remember that each step towards a more sustainable wardrobe counts. See you at the next Swap!