Only 5 items have passed a 75 wear threshold in last 18 months: the gray cardigan (80 wears), Hummel jacket (79) and all three pairs of Veja Taua model I’ve owned (92, 154 & 101).
I sneered at #30wears when I first read about Livia Firth’s initiative. Hah, where’s the merit in that? 30 miserable wears! I do more in few months, let alone throughout the lifetime of a garment… and then I went through my spreadsheets and summed all the wears. You win, Livia!
#30wears is (yeah, another one!) ethical fashion initiative, in this case reminding that the simplest, cheapest and greenest way to make our wardrobes more ethical is to wear what we already own for as many times as we can. Basic, right? The number is rather arbitrary, but makes an intuitive sense of being a significant number of wears… and less scary than the magic 50 or 100.
It might be the imprint of a (post)Soviet scarcity mentality when hoarding made all the sense in the world, but I find absurd having something just for one wear. In my head that’s some kind of perverse consumption failure. And, no, I haven’t owned an evening gown or a wedding dress. No, I don’t do much red carpet, so repeating outfits is OK. Also, nobody notices what I’m wearing.
Intrigued by a new quantitative threshold (mine is 10 wears per season), the spreadsheet lover in me brought together the numbers for last 18 months. I’ve been counting them for this long, so that’s the available time horizon.
I went through my numbers, and I am not impressed. They range from 0 (May swap finds waiting October) to 154 (Veja Taua Bahia), and have clear patterns. So these are the lessons learned if you want to wear your items more (and get better cost-per-wear, too!):
It’s a numbers game. The least items you have, the more likely you are to wear each item. Obvious, yes, but I had an already heavily reduced wardrobe during this period, and less than a third of the garments I’ve worn have reached the magic 30.
Step 1: Reduce the total number of items in your wardrobe!
This one follows the previous: the longer you have something, the more opportunities it has to be worn. There is a trick there, though. First, some exceptional items – special occasion garments, family vintage, sentimental stuff – work against this rule. If you are keeping something for its sentimental value, admit it and treat it differently. But only after really inquiring with your heart and all the family ghosts. The other mental hurdle is the well known “I’ll wear it someday”. Na-ah, if you are not wearing it now or waiting eagerly for seasons to change so that you could wear it, let it go.
Step 2: Keep only those items that you wear! If even a #30wears challenge can’t make you wear it, find another home for that party dress you wore once.
The same denim jacket from 2003 till 2017. 45 wears in last 18 months, but a scary unknown number since our paths crossed in 2003.
Very few tears and unravellings are unmendable. Time is your ally in upping the number of wears, and so is mending as it will keep your favorites with you. If you have a “fix” pile that just silently dies in some bag for months, do yourself a favor and get rid of it!
Step 3: Find a seamstress you trust and can afford (or do it yourself if you have those kind of fingers!), and get your stuff fixed.
Seasonality! Contingent on your location, but throughout-the-year versatility really pushes up the number of wears. Think jeans. Think t-shirts with and without layers. In my case, think necklaces.
Step 4: Depending on your climate, think about ways how you could carry the same garment throughout (most of) the year!
The same Dana Zēberga necklace in February, March, May and June.
Function, function, function! If you have only one thing for one use and you need it often, you have a winner! I have one winter hat – a hand-me-down from C – and that’s easy, I have six winter scarves and struggle with indecision. And they are all heirlooms, too. Harsh weather garments – bikinis and winter coats – can fall into this category if you manage stick to having only one. ONE IS ALL YOU NEED HERE! (Underwear and hosiery are clearly exceptions to this and the next rule.)
Step 5: Question the function of each garment! Try to bring it down to one per function.
And this is only a half of the scarf-situation.
Duplicates are bullshit. I’ve done several attempts at this in my life and it has always been a massive fail. Even when two not identical garments have exactly the same function, they are not helping anybody, unless your lifestyle requires it (think uniforms!). There is clearly one item too many between my two pairs of informal short shorts (going at 30 and 13 wears so far).
Step 6: Rethink your duplicates! Chances are that you prefer one to other, so keep your favorite.
My problem here is that the patterned ones are much more comfy but even I’m not ready for this kind of pattern clash. Ugh!
Verdict: Wear counting is a fun thing to do! It opens your eyes to the very short life of our garments and to how rarely we actually wear stuff. A thought experiment: a garment you machine wash after every use (keep in mind that very few garments need this!) and wear seasonally could get around 25 wears per year (52/2) while a garment worn year-round on every third day = 365/3.
However, counting and the slows progress of numbers will drive you crazy if you start with a very ample wardrobe. My suggestion is a Marie Kondo purge of everything not fitting (the body or the lifestyle) or sparking joy, followed by counting. Spreadsheets don’t lie but they need room to do their magic!