Because anger is better than apathy, feed the brain:
On the Phenomenon of Bullshit Jobs: A Work Rant by David Graeber – “This is a profound psychological violence here. How can one even begin to speak of dignity in labour when one secretly feels one’s job should not exist? How can it not create a sense of deep rage and resentment.”
+ an additional interview with him on the same topic, The Rise of Bullshit Jobs: “Most work isn’t about producing things, it’s about keeping them the same, it’s about maintaining them, taking care of them, but also taking care of people, taking care of plants and animals. […] You realize that even a lot of these classic working-class jobs are really caring labor, they’re about taking care of people.”
A tongue-in-cheek adaptation of the Kübler-Ross model to accepting the perversity of fast fashion and breaking up with it – 5 Stages of Grief: Breaking Up with an Unethical Brand. Might be especially useful if you have an identity attachment to a brand, i.e. if you are their exact target audience aesthetically.
While the intention of the author seems to just chide the ethical consumption movement for their shortsightedness instead of proposing solutions, it is a good read to remind ourselves that (a) the typical contemporary supply chains are really complex and hard to control even if the brand wants to, unless they go off-grid and start producing in-house which raises prices, of course; (b) the forms of protest and resistance have to evolve when the target changes; and (c) it is bigger political and economic policies that set the playing field for the economic actors, those are political powers (or lack of them) that allow the corporations to do whatever they want: The Myth of the Ethical Shopper.
And the weekly reminder about haw horrific it is to work for that typical supply chain – #MeToo in the Supply Chain: Violence is a “Daily Reality” for Female Garment Workers.
What I was writing about a year ago: Lessons learnt from the Fashion Revolution MOOC.
Another old post you might enjoy: Persuasion or #fuckfastfashion, but gently.
Which fast fashion crimes anger you the most? What was the trigger for you to start looking around for alternatives? What fast fashion perks – low prices, constant novelty, retail therapy – are you willing to give up in order to improve this? Which ones have been the hardest ones to give up?