#100wears: Veja Taua

#100wears is the most beloved garment section where I show off the longevity of items I’ve worn at least 100 times and urge to elevate the rather low #30wears aspiration. Basically, a love song, a poem, a “there are some garments so good I can’t stop wearing them”.


I don’t know how I came across Veja sneakers in May 2015, then I couldn’t name any bloggers that were wearing them… Maybe through C., as he is the one better informed about brands in our household. But it was love at first sight, and, despite several shipping and handling problems (If you are not in France and are likely to not to be at home when your package arrives, at least in Barcelona, Spain you are screwed, because Veja people have no idea which courier company their shippers use in Spain. Solution: stay at home waiting, order to to a work address/someplace it will be accepted, or just use a re-seller…), I’ve currently wearing my 3rd and 4th pair. Oh, special vegan section, lovely designs, full transparency… and they fit my feet! After a long history of wrong footwear, this is a great step towards my well-being.

My first Vejas: Taua Black White! I miss them so much…


What walking and biking does to soles. This is the 1st pair outgoing vs. the third incoming.


The first three pairs I bought were all the same model: Taua. A very basic tennis shoe! I shred my first pair mercilessly. I wore them on all occasions, and washed them in the washing machine when they got too dirty even for my very low standards (I’ll never be the person with impeccable white sneakers!). Then I invested in another pair a few months later, mostly because of the floral print. My third pair, bought in 2016, is another outrageous a print, this time not in *organic cotton* but in b-mesh *made from recycled post consumer plastic*.

There are two lessons I’ve gathered so far: (a) as I have so few pairs and they get a lot of use + my hobbit feet keep breaking the textile in the same exact place, I really wear these things out; & (b) for the sake of versatility, I’d really love to go back to black, but Veja won’t let me… and that third pair is getting closer and closer to complete fallout.

Nº2 in floral cotton.


Nº3 in fantasy b-mesh.


Since I started counting wears in January 2016 (which means that the the two oldest pairs have actually been worn many times more than appear in my books), Veja Taua Black White got 101 wears until their demise in January 2017, the Floral has got 95 and are begging to be replaced, and Bahia’s got 209 and counting (I aspire to replace them in January 2018). Boom!

My 4th Veja pair is Arcade (see here, here, and here) – even I got carried away with the bulky aesthetics of the shitty brand sneakers one sees everywhere – but I was socialized in tennis shoes as symbol of rebellion (thanks so much, Converse All Stars and Avrile Lavigne!) and would like to go back to basics with my next purchase, so the current choice would be between Taua in colors nobody wanted or the chunkier Pierre design… We’ll see. Meanwhile, my street cred with shredded pirate sneakers from 2005 (although I doubt that any of those got to #100wears before they fell apart) for your viewing pleasure:


Is there a type of garment that you have keep wearing throughout the years? What pieces easily reach #100wears in your wardrobe?

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